Tecate: Pacquiao vs. Cotto Fight Text-In Sweepstakes Mobile Campaign objective: Leverage the Tecate sponsorship of the Pacquiao vs. Cotto Fight to drive branded engagements and generate excitement around Tecate and among boxing fans. solution: The Concept Studio and ProTicket developed a consumer engagement program for Cerveza Tecate in support of the Pacquiao vs. Cotto Fight. Video billboards, Chicas de Tecate, signage and brand ambassadors encouraged the consumers to text Tecate to enter the promotion for a chance to WIN tickets or UPGRADE tickets to the Fight. Lucky participants were notified the day of the Fight or just before it began that they were winners of a pair of tickets or upgraded tickets. AT&T: MyMEdia Club Rewards Mobile & Web Rewards Campaign objective: Encourage AT&T consumers to join MyMEdia Club Rewards to receive exclusive monthly content. solution: TCS developed a monthly WEB, WAP, and email to be sent to all AT&T customers who texted YES to 2582 to become a member of MyMEdia Club Rewards. Exclusive content is available to MyMEdia Club Rewards members such as ringtones from the hottest new artists and partner offers. Both are available to purchase and download. See the Assets Sony: make.believe Online Sweepstakes & Social Media Web Campaign objective: Increase brand awareness of SONY’s new group brand message: make.believe. solution: TCS created an online video promotion in which participants earn Sweepstakes entries for watching videos posted weekly over a 3-month promotion period. Participants could also share a video by posting a video to their Facebook page. See the Site AT&T: Vans Warped Tour Experiential Tour & Mobile Database Collection objective: Generate awareness and drive purchase of AT&T Mobility Music Products. solution: Leverage 42 City/Event Vans Warped Tour with highly active sponsorship. TCS activated its ProMobile Marketing Solution to establish a multi-step dialogue with attendees at the event while building a mobile database. TCS produced a branded trailer, compelling signage, branded premium items and a series of interactive components to drive Fan engagements. Fans interacted with 8 brand ambassadors to demo AT&T products and services. A key tie-in with participating bands included a $500 GAS Giveaway to the band that sold most AT&T music content for each event day and exclusive band signings. Fans texted the keyword WARPED to 96789 to receive band schedules. The activation area was supported by Guitar Hero mobile gaming stations and AT&T music focused kiosks. Fans texted the keyword WIN to 82766 and received a scannable mobile Instant WIN game piece for a chance to WIN cool prizes and to drive traffic to the AT&T activation area. See the Assets AT&T: Mobile TV Sales Kit Materials objective: Generate awareness and excitement around the launch of AT&T Mobile TV to AT&T sales associates in order to sell the service to customers. solution: TCS created sales kit materials featuring key benefits and features of AT&T Mobile TV. Each kit included a poster, t-shirt to wear during the launch weekend, checklist, program guide, balloons, and “AT&T Mobile TV Watching Potato Chips”. Custom potato chip bags were produced to entice employees to have a snack while watching Mobile TV. See the Assets Screenvision Mobile & Web Marketing Campaign objective: The Concept Studio built, developed, hosted, captured data & maintained a revenue generating mobile asset in support of Screenvision and its in theatre movie screen advertising sales efforts. The asset and program consists of a 3 primary elements: a wap site housing movie trailer live streaming videos, a trivia text messaging platform and a website. solution: The Concept Studio implemented an innovative mobile solution utilizing its proprietary ProMobile Video Distribution Product and Messaging Platform. mobile video: Movie slides also feature movie trivia and prompt moviegoers to text in the correct answer to a shortcode automatically entering them into the movie sweepstakes. TCS’ messaging platform delivers immediate bounce back messages to participants and offers them an opt in to receive future marketing messages. mobile trivia: Movie slides also feature movie trivia and prompt moviegoers to text in the correct answer to a shortcode automatically entering them into the movie sweepstakes. TCS’ messaging platform delivers immediate bounce back messages to participants and offers them an opt in to receive future marketing messages. TCS’ real time web based reporting tool captures and tracks all WAP, text messaging and web consumer responses. This database furnishes Screenvision with a valuable asset with which to perform analysis and direct future marketing efforts. See the Assets Visit the Live Site New York Jets: Wireless Integrated Marketing Campaign objective: Generate revenue and add incremental fan touch points for the New York Jets. solution: The Concept Studio developed a rich portfolio of New York Jets mobile products and services, which are promoted across TV, radio, print, online, event and in-stadium media, as well as on the mobile handset via SMS and the NYJ WAP site. downloadable ringtones & mobile wallpapers – featuring NY Jets players, logos, and chants available for purchase online or directly via the mobile handset. text message alerts – NY Jets updates as they happen! News, scores, injury reports, mobile coupons and behind-the-scenes info. polling & trivia – In-stadium video board text call to action encourages fans to participate in live polls and trivia games on their handset. events – Street Teams interacted with fans before the game to create awareness of NY Jets Wireless content, conduct consumer surveys and intercepts. text based sweepstakes – Fans opted-in to Jets Info Alerts for a chance to win “The Ultimate NYJ Experience” including VIP stadium access, player meet and greets and more! See the Assets Bravo: Project Runway Experiential Event objective: Create awareness and excitement for Bravo’s new reality TV series launch. solution: The Concept Studio promoted the show through a luxe consumer experience with designers and an appearance by Heidi Klum. Local design/fashion school students were invited to attend and join businessmen/women, shoppers and general public for the event. Watch the Video Bravo: Manhunt: The Search for America’s Most Gorgeous Male Model Experiential Event objective: Raise awareness and create buzz for Bravo’s reality show where sixteen gorgeous men competed for a one-year modeling contract. solution: Carmen Electra and her 16 model finalists invaded New York City and Times Square creating a frenzy and buzz underneath the show’s billboard. Teams of 16 models were sent out to seven markets simultaneously the weekend prior to the show’s launch. Watch the Video AT&T: U.S. Bank Mobile Banking Tour Experiential Tour & Support Materials objective: Generate awareness and downloads of the AT&T Mobile Banking application amongst US Bank and AT&T Customers. solution: The Concept Studio executed activations in and around US Bank locations on specific college campuses. Brand Ambassadors secured one-on-one demo engagements to discuss and showcase the product benefits and offered $20 cash card for customers who immediately signed up for the application. See the Assets AT&T: The United Negro College Fund Mobile Donation Text To Donate Mobile Campaign objective: Generate donations to the United Negro College Fund through a text to donate mobile campaign. solution: The Concept Studio partnered with AT&T to develop a user friendly text-in to donate program to encourage donations. on-air integration: Announced during a live airing of “An Evening of Stars”, call to action invited viewers to text keyword UNCF to a shortcode. All AT&T customers received an SMS message with a link to the AT&T Mobility UNCF WAP page when they input their pay information. All donators received a Thank You and Confirmation SMS message. AT&T: Answer Tones Alerts Message Alerts Mobile Campaign objective: Promote AT&T Mobile TV programming and weekly highlights. solution: The Concept Studio sent out weekly text messages to AT&T customers who opted-in to receive Mobile TV alerts. The text messages highlighted special programming such as season premieres, new channels, and sports programming. See the Assets AT&T: Best Buy Spiderman Gift with Purchase Tie-In objective: Drive purchase of the LG Incite and AT&T Wireless service at Best Buy retail outlets. solution: The Concept Studio partnered with Sony Pictures and Best Buy to negotiate a Spiderman Trilogy offer whereby consumers received a micro SD chip featuring all 3 Spiderman movies with the purchase of an LG and AT&T Subscription. See the In-store Ad Winterfresh: In-Venue Text-to-Screen Text-to-Screen & Alerts Mobile Campaign objective: Enhance the consumer experience at the 2006 Winterfresh SnoCore Tour via interaction with their mobile handsets. The extreme sports themed tour hit thirty-seven markets and was headlined by popular alternative rock acts such as “Seether” and “Shinedown.” solution: The Concept Studio generated buzz around Wrigley’s Winterfresh sponsorship of the SnoCore 2006 concert tour by developing mobile mementos and active fan participation throughout every show. ringtones & wallpapers: Participating fans were invited to download complimentary ringtones and graphics featuring SnoCore artists. text message alerts: Fans could sign up to receive text alerts letting them know when the tour arrived in their market and whenever online blogs and pictures were updated. in-venue text-to-screen : Fans attending the events were invited to share their thoughts with the crowd via an in-venue text-to-screen system. Watch the Video Tecate: Mayweather vs. Marquez Fight Text in Sweepstakes Mobile Campaign objective: Leverage the Tecate sponsorship of the Mayweather vs. Marquez Fight to drive branded engagements and experience for boxing fans. solution: The Concept Studio and ProTicket developed a 3-phase consumer engagement program. In Phase 1, video billboards, signage and brand ambassadors encouraged fans to text Tecate for a chance to WIN tickets to the Fight. During Phase 2, Chicas de Tecate and video billboards invited fans to text in for a chance to UPGRADE their tickets to ringside and sit with international super model Sofia Vagarra. In Phase 3, round by round fight scoring alerts went out via sms from legendary Burt Sugar. See Photos AT&T:Mobile TV Alerts Message Alerts Mobile Campaign objective: Promote AT&T Mobile TV programming and weekly highlights. solution: The Concept Studio sent out weekly text messages to AT&T customers who opted-in to receive Mobile TV alerts. The text messages highlighted special programming such as season premieres, new channels, and sports programming. AT&T: Mobile Web Giveaway Mobile Sweepstakes Campaign objective: Drive traffic back to MEdia Net, increase page views and introduce customers to new and interesting sites on the mobile web. solution: TCS developed and created a long-term promotional strategy to feature thematic and timely sweepstakes every 2-3 weeks. Players were invited to sign up to receive alerts for future giveaways. AT&T: Mobility NCAA & ESPN Game Day Instant Win Mobile Campaign objective: Leverage the AT&T Mobility NCAA Football & ESPN GameDay Event sponsorship to engage wireless users to sample and demo AT&T products and services at a designated tailgate/marketing area. solution: The Concept Studio created and executed an on-site mobile based promotional marketing campaign that invited event attendees to text WIN to 82766 for a chance to win prizes instantly. All attendees who texted in received a mobile message reply which included a 2D bar coded game piece and instructions to go to the on-site AT&T Tailgate area to have the game piece scanned and find out what prize was WON! All participants had their game piece scanned were notified immediately of their prize and were awarded the prize on the spot. Participants were then segmented into two groups; AT&T Customers and Non AT&T Customers. AT&T Customers received a Thank You Message sent to their phone with a content up-sell message for an NCAA Team Ringtone, Graphic and Game. Non AT&T Customers receive a Thank You Message sent to their phone. The Concept Studio provided on-site scanners and training for AT&T Event brand ambassadors. AT&T: Video Share 2D Bar Code Couponing Mobile Campaign objective: Drive targeted customers into select AT&T Mobility retail stores and promote the newly launched Video Share product and Unlimited Messaging Plan. solution: The Concept Studio developed and executed a mobile marketing and coupon program that tied into the retail point of sale system in select AT&T Mobility Stores. Targeted customers received one of two marketing messages delivered via a SMS/WAP push to their handset. The first group of customers received an invitation to demo the Video Share product in-store and receive a $30 Savings offer on the purchase of an accessory. The second group of customers received a $30 Savings offer on the purchase of an accessory when they signed up for an Unlimited Messaging Plan. The Concept Studio assisted AT&T in providing scanners to participating stores for a "Plug & Play" execution and assisted putting together the program training manuals for store employees. A 2D bar coded coupon was delivered in the marketing message. Customers were instructed to bring their mobile coupon to a participating store to have the coupon scanned by a sales representative to receive their offer. AT&T: U.S. Figure Skating Championships Experiential Event & Support Materials objective: Generate awareness and subscriptions of AT&T Mobile TV. solution: TCS held an event at the U.S. Figure Skating Championships in Spokane, WA. The Mobile TV footprint consisted of a rotating touch-screen monitor designed to resemble a Samsung Mythic handset. Four Samsung Mythics were available at sampling kiosks placed in front of the large monitor. Brand Ambassadors assisted consumers in a hands-on experience of browsing channels and watching real-time Mobile TV on the handsets. AT&T: NCCA Final Four Basketball Alerts Message Alerts & Sweepstakes Mobile Campaign objective: Drive data usage and trial of the AT&T Mobile Web by leveraging AT&T’s exclusive partnership with NCAA College Basketball and the Final Four. solution: The Concept Studio developed, designed, programmed and managed the AT&T 2010 NCAA College Basketball Alerts program. The program focused on the Top 25 Basketball Polling and offered up alerts for games throughout the season. Opt-ins for the '10 NCAA Basketball Alert program were driven through SMS pushes, WAP, Web and multiple keywords. To increase additional participation, a $5,000 Cash Giveaway sweepstakes was executed to automatically enter all customers who signed up for Alerts. The program included a dynamic WAP page that featured the NCAA Fan Zone which provided live RSS feeds, mobile video and other basketball-rich content. Heineken: The Latin Grammys Text in Sweepstakes Mobile Campaign objective: Engage the Latino community at The '09 Latin Grammy’s held in Las Vegas and deliver a rewarding branded experience while generating a mobile database. solution: The Concept Studio worked with ProTicket to develop an onsite promotion for fans to WIN tickets or UPGRADE their tickets to the Latin Grammy’s sponsored by Heineken. Video billboards, signage and brand ambassadors encouraged the target to text Heineken to enter the promotion. NASCAR: NASCAR Day Foundation Online Sweepstakes objective: NASCAR Foundation needed to create a promotion that would excite NASCAR fans as well as generate donations to the NASCAR Foundation whose mission is to help children in need. solution: NASCAR Foundation partnered with The Concept Studio to develop and execute the NASCAR Day Sweepstakes in which participants were given a chance to win a trip for 2 to the 2010 NASCAR SPRINT Cup Series Champion’s Week in Las Vegas. The NASCAR DAY Limited Edition pin was created and sold at tracks and at retail to encourage consumers to go online and register for the Sweepstakes and make a donation. New York Jets: New York Jets Wireless Training Camp 2007 Text in Sweepstakes Mobile Campaign objective: Create excitement and buzz for the 2007 NY Jets season. The Concept Studio enabled fans the opportunity to attend training camp and have a VIP Experience. solution: The NY Jets invited 50 NY Jets dedicated fans to attend Training Camp days at Hofstra University in Hempstead, NY on August 20, 2007. They were automatically entered to receive NY Jets exclusive alerts, promos and news. At the event, fans obtained NY Jets player autographs,were treated to free food and drinks and received a take away of NY Jets memorabilia. Ad Council: Discover the Forest Sweepstakes Website objective: Generate excitement over the “Discover the Forest” campaign by encouraging tweens to re-connect with nature. solution: TCS created an interactive photo/art sweepstakes where tweens could submit photos or pictures of nature for a chance to win a $1,000 The North Face gift card. See the Assets Univision and AT&T: Viva el Sueño Experiential Event objective: Execute and generate excitement for a text-in/on-air promotion for AT&T with Univision Communications and its Viva el Sueño Property. solution: The Concept Studio executed a promotion where viewers were asked to text in to vote for their favorite contestant on the show. Viewers who texted in were automatically entered to win $50,000. The winner selected 1 of 20 phones on the set of Viva el Sueño and opened the phone to reveal their prize. See the Assets Internet Broadcasting Systems: Mobile Messaging Program Mobile Messaging objective: Offer IB the ability to provide its advertisers an added value mobile component to its online advertising packages locally. solution: TCS developed, managed and maintained a mobile messaging application for IB powered by TCS’ proprietary ProMobile Marketing Solution. The IB Mobile Messaging Platform allowed IB to sell advertising sponsorships and create customizable mobile message campaigns from their own desktop. Supporting each program was a live reporting site for direct access by IB and the IB News Sites. TCS’ ProMobile Messaging Application enables the ability to create mobile marketing programs that feature mobile coupons, information alerts, click to call, click to WAP and multi-step dialogue messaging. See the Assets Whitepages: WhitePages.com Mobile Lookup Mobile Application Service objective: Generate new revenue stream for Whitepages.com on mobile by tapping into and leveraging its web-based data. solution: TCS architected, built, programmed, hosts and maintains a Whitepages mobile based premium SMS look-up service for consumers. This cross carrier application is subscription and a la carte/single purchase based whereby users can simply text in a phone number for owner/location look-up. TCS maintains whitepages.com reporting, 24/7 customer support and financial reconciliations. AT&T: Code Scanner Mobile App Download objective: Distribute the new AT&T Code Scanner App to mobile customers with compatible hand devices. solution: The Concept Studio created, hosts and maintains the AT&T scan.mobi WAP page (download center) that contains the link to download the AT&T code scanner app for all compatible Smartphones. TCS’s servers were synced with a specific short code and keyword so consumers could text in to receive an SMS message linking them to the scan.mobi WAP page. TCS provides carrier and device detection (make and model) of incoming SMS messages. This allowed TCS to respond to the consumer with the appropriate SMS message and app version to each specific hand device. TCS also developed a reporting site for real time tracking of SMS, ADC, WAP visits and clicks to download.