founded in 1999 and focused on creating, enhancing and extending the dialogue between consumers and brands to deliver revenue generating & business building results.
Strategically-Driven Creative Ideas
Captivating creative solutions anchored by informed, proven marketing strategies to get results. We develop ideas that make a difference.
Digital Marketing Expertise & Technology
Experience in delivering effective, entertaining and engaging campaigns, across digital channels and platforms, is unparalleled.
Social Media
Strategy, planning and social platform integration into marketing campaigns.
Promotional Marketing Expertise & Execution Services
Promotional services and turnkey solutions help you develop and manage creative, cost-effective campaigns—from planning to fulfillment and reporting.
YP℠YP℠ Search. Share. Celebrate. Promotion YP℠ partnered with The Concept Studio to develop and execute the YP℠ Search. Share. Celebrate. Sweepstakes in which participants were given a chance to win $5,000. The call-to-action in targeted Mobile and online banners and Facebook ads drove participants to the YP℠ promotional websites to download the YP℠ app and/or learn how to enter. YP℠ Facebook postings and YP℠ Tweets about the Sweepstakes increased awareness of and engagement with the YP℠ app and m.yp.com.
YP℠CBS Radio Tour
YP℠ and TCS teamed up with CBS Radio and their nationwide radio tour. At each local market event YP℠ Brand Ambassadors set up a YP℠ Tent to demo the YP℠ app, YP℠ Facebook page and YP℠ Deals on iPhones, iPads, and Android devices.
Event goers could also text YP℠ to 88656 to receive a QR code which they scanned in the tent to instantly win a YP℠ t-shirt and enter a $250 sweepstakes. The events were advertised on the radio and using the YP℠ Facebook page.
NASCARRookie of The Year
TCS designed a custom Facebook tab that was added to Sunoco’s Facebook Page as well as various targeted Facebook ads to drive consumer traffic.
Through TCS’s proprietary Facebook Reporting Tool the client was able to receive daily reports on impressions, CTR and media spend to date.
ABC Entertainment MarketingPan Am Fashion Week Event
During New York City’s Fashion Week in an effort to promote the premiere of Pan Am, TCS created an exciting branded engagement.
At key locations in NYC (Columbus Circle and Lincoln Center) where Pan Am Flight Attendants engaged consumers in an attempt to perk up commuters morning with free coffee and theatrical bag drops around the radius to drive tune-in messaging.
ABC Entertainment MarketingMake Me an Angel Makeovers
The Concept Studio descended upon Pedestrian Walkway in Time Square offering female passerby's “Make Me an Angel Makeovers” in the Townsend Agency Footprint.
Upon completion of the makeover, the ladies had their photo taken in the “Pose Like an Angel” Cabana that was displayed on the large jumbotron in the middle of Time Square.
AT&TAmerican Idol $10 Million Dollar Sweepstakes
The Concept Studio developed a dynamic engagement strategy for AT&T Mobility’s sponsorship of American Idol Season 10. The campaign ran the entire season and ended at the finale when one lucky fan had a chance to win up to $10 Million.
Fans could participate in the promotion through several digital touchpoints including texting, scanning 2D barcodes and online. Sweepstakes entries were captured and compiled into one database through TCS’ proprietary Performance On Demand (POD) reporting solution. All consumer engagements across channels were tracked in real time and clients had 24⁄7 access to POD to monitor promotion performance.
Univision and AT&TViva el Sueño
The Concept Studio executed a promotion in which viewers were asked to text in to vote for their favorite contestant on the show. Viewers who texted in were automatically entered to win $50,000. The winner selected 1 of 20 phones on the set of Viva el Sueño and opened the phone to reveal their prize.
AT&TMyMEdia Club Rewards
TCS developed a monthly WEB, WAP and email to be sent to all AT&T customers who texted YES to 2582 to become a member of MyMEdia Club Rewards.
Exclusive content is available to MyMEdia Club Rewards members such as ringtones from the hottest new artists and partner offers. Both are available to purchase and download.
TecateMayweather vs. Marquez Fight
The Concept Studio and ProTicket developed a three-phase consumer engagement program.
In Phase 1, video billboards, signage and brand ambassadors encouraged fans to text Tecate for a chance to WIN tickets to the Fight.
During Phase 2, Chicas de Tecate and video billboards invited fans to text in for a chance to UPGRADE their tickets to ringside and sit with International Super Model Sofia Vergara.
In Phase 3, round by round fight scoring alerts went out via sms from the legendary Burt Sugar.
White PagesSMS Look-up service
TCS architected, built, programmed, hosts and maintains a Whitepages mobile based premium SMS Look-up service for consumers. This cross carrier application is subscription and a la carte/single purchase based whereby users can simply text in a phone number for owner/location look-up. TCS maintains whitepages.com reporting, 24/7 customer support and financial reconciliations.
