Founded in 1999 The Concept Studio focused on creating, enhancing and extending the dialogue between consumers and brands to deliver revenue generating & business building results. That focus hasn't changed. The foundation of everything we do remains our marketing expertise, strategically driven creative ideas, production and flawless execution services.
With a team of industry leading technology partners we have created an end-to-end digital marketing solution and services suite. TCS has brought together strategy, ideation, marketing and media planning and purchasing, promotion, experiential, social media mastery, technical excellence, data management and analysis.
Today we work boldly and energetically on the leading edge of digital marketing. Blending years of knowledge and traditional marketing skill with the latest in digital, social and mobile technology to create
"A solid strategy will keep you in the game, a big idea will win it." A boundless approach grounded in strategy and insights powers our pursuit of delivering business changing ideas.
Capitalizing on the convergence of web, mobile, social, NFC, big data, and traditional media TCS aggressively pursues and adapts technology to power digital marketing campaigns.
TCS develops strategy and custom promotional campaigns to amplify customer marketing utilizing social media. TCS creates and executes contests, sweepstakes, coupons, apps and more to drive engagements and social ROI.
TCS takes a specialized approach for audience mapping and targeting, message creation and delivery within Social Media. With over 280,000,000 personal profiles developed from Social Signatures on Facebook, Twitter, Yahoo & You Tube
TCS specializes in sweepstakes, contests, games and special offers. From concept development, execution & management, data capture, prize procurement, fulfillment to bonding, registration, official rules and legal.
TCS specializes in mobile phone and tablet marketing with SMS, MMS, geo location, campaigns supported by dedicated and responsive sites and custom apps that are optimized per the user’s device and OS.
Partnering with industry leaders in media purchasing and planning, TCS delivers the creative advertising strategies that drive brand awareness, engagement and conversion.
TCS proprietary mobile web app developed specifically for enhancing brand activation and fan engagement at concerts, festivals and sporting events. More Details
TCS has a deep strategy, content, creative, technical and executional understanding of email marketing. Employing industry-leading solutions TCS manages email campaigns from concept through execution, analysis and reporting.
Creating inspirational design and copy to motivate the target to engage. Our branded engagements are optimized for each medium inclusive of web, mobile, tablet, print, OOH, experiential and radio.
Live engagements for tours, events and guerrilla marketing, supported by professional brand ambassadors, wrapped vehicles, custom displays and digital technology to capture real-time data for follow up marketing activities and to establish future insights.
The TCS Customer Invitation Center allows sales representatives to invite customers to register for an event via a custom-built microsite. The Concept Studio manages customer and employee communications, on-site details, post event communications and surveys.
TCS provides a full suite of video production services including concept, storyboard, illustrating, voice-over, videography, animations, talent production, editing and hosting.
TCS develops strategy, content and creative for highly successful and persuasive sales and marketing presentations.
Establishing custom benchmarks and ROI target goals with real time reporting for each campaign. We leverage our performance tracking to capture key insights and course optimization while campaigns are live.
FX Networks relied upon the TCS On-Location mobile web app to promote multiple show-themed on-site activations at the 2015 San Diego Comic-Con.
Through the app, guests were able to register and receive digital tickets to activations for, The Strain, American Horror Story: Hotel and The Bastard Executioner which had an 18+ age restriction for participation. Registration also entered users into an American Horror Story: Hotel sweepstakes.
To launch the new integration features in the Field Solutions suite that provide field service companies with more efficient communication, improved coordination between the field and the office and improved efficiency. The marketing program included a video, infograph, sales brochure, industry report and sales presentation delivered on a customized USB drive.
In 2015 TCS supported an upgrade to the AT&T Product Service Notification Center. Originally conceived as providing important service messages to AT&T business customers, the PSNC would now become a communications hub for product managers to communicate with sales personnel and for sales to communicate with customers and prospects. PSNC 2.0 also saw the creation of a comprehensive training and on-boarding registration for AT&T Enhanced Push-to-Talk.
With an objective of driving app downloads TCS created a Facebook Mobile campaign targeted at users of iPhone and Samsung devices. Multiple creative versions in three ad categories, photos, animations, and videos were optimized over the course of the campaign to deliver maximum results.
To help introduce and bring awareness to the myAT&T spokesman, Owen, TCS created the myAT&T Trivia Challenge hosted by Owen. A digital trivia game featuring head to head competition to answer questions about myAT&T, AT&T trivia and general pop-culture trivia. At AT&T conferences high scorers on the Leader Board were invited to take part in a live Family Feud style game show hosted by Owen.
TCS created a new brand identity and website for the CT Challenge Fund Raising Bike Ride. To help further rider recruitment TCS developed an inspirational video featuring a CTC Survivor. TCS partnered with the CTC team to create effective social media and email campaigns as well as developing off-line marketing materials including Rider Jerseys, car magnets, posters and event banners.
Team TCS also Rides!
A consumer activation during New York City’s Fashion Week where Pan Am Flight Attendants engaged consumers in an attempt to perk up their morning with free coffee and theatrical bag drops around the radius while driving tune-in messaging.
Providing MobiTV a high powered solution to drive downloads and usage of their high demand mobile TV across all carriers.
The program delivers a series of SMS Based Messaging Campaigns welcoming users to a world of Live and on-demand TV.
Developed an integrated marketing campaign for AT&T U-verse in an effort to drive AT&T authentications around the WATCH Disney programming for the TV premiere of Teen Beach Movie offering AT&T customers a chance to win a Family Cruise on Disney.
Developed the first ever YP App Developer Challenge where app developers using the YP API submitted their app for a chance to win $5,000 in cash and all expenses paid trip to the SXSW Interactive Trade
Created and managed a Facebook community celebrating an active, happy and healthy lifestyle.
This is a digital destination where individuals can find amazing workout tips, awesome recipes and daily inspiration from others.
Architected, built, programmed, hosts and maintains a Whitepages mobile based premium SMS Look-up service.
This cross carrier application is subscription and single purchase based whereby users can simply text in a phone number for owner/location look-up.
Charlie's Angels descended upon Pedestrian Walkway in Time Square offering female passersby “Make Me an Angel Makeovers” in a replicate Townsend Agency footprint while driving tune-in for the TV Premiere.
A Facebook App in support of the AT&T Latino National TV Campaign featuring the Samsung S4 Active device that highlighted key features and engaged site visitor's with a mystery reveal using Facebook Connect.
An integrated promotional campaign supported by a Facebook tab and a mobile page to drive awareness of the new show on FX, Partners. Building off of the unlikely pairing of Kelsey Grammer and Martin Lawrence, contestants submitted photos of unlikely pairings for a chance to win $1,000.
Developed a messaging platform and registration site for the Field Force Automation Forum that introduced the AT&T Enhanced Push-to-Talk product to all AT&T sales members and prospective business customers.
Providing support for AT&T B2B products Enhanced Push-to-Talk, Business Messaging and Global Smart Messaging Suite TCS developed an opt-in messaging platform to provide customers with important service notifications.
The Technology Overhaul sweepstakes drove sign ins to the AT&T Business Community. Each sign in entered members for a chance to win $4,000 towards a technology overhaul for their small business
Created an exciting promotional campaign for AT&T Latino and their fans by leveraging their La Voz Kids sponsorship.
The promotion offered viewers a chance to see the finale live in Miami!
Driving awareness of the SEC network with desktop and mobile sites, sweepstakes one offered a trip to the SEC Championship game. The SEC Fan Cave sweepstakes offered a TV, tablet, phone and SEC patchwork couch.
The Ultimate Team Building Experience sweepstakes drove sign ins to the AT&T Business Community. Each sign in entered members for a chance to win a team building day for your office.
Developed and executed marketing elements inclusive of sales collateral including informational decks, product brief, infographic and animated video all in support of the roll out of AT&T Field Solutions the umbrella solution for AT&T's current successful B2B products.
In support of the highly anticipated launch of the Softcard Mobile Wallet, developed and implemented an exciting consumer engagement in two key test markets aimed at generating interest and subscriptions to the brand new mobile application.
Developed a web application in support of the Tempe Festival of the Arts. The app provided profiles of artists and information about their work, highlighted food vendors and included a map of the festival grounds with the locations of attractions and amenities.
We are always on the lookout for difference makers. If you are in search of a great opportunity to enhance your career and make a difference within a dynamic agency and with its clients — contact us.
Send us an email with your resume, portfolio or samples of work. Let's talk.